For over half a century, Nike has been a driving force in the world of running, constantly pushing boundaries and inspiring runners everywhere. Their dedication to empowering women in sports has been particularly notable, championing the future of athletics and the next wave of runners. Continuing this commitment, Nike is thrilled to announce the 2025 After Dark Tour, a global race series designed specifically for women, promising unforgettable weekends of running and camaraderie.
This unique series of nighttime running events is set to ignite cities worldwide, bringing women runners together to build a strong sense of community, encourage self-expression, and foster a belief in their capabilities. Participants will feel seen, supported, and motivated to conquer any challenge they set their minds to. The After Dark Tour will light up six major cities, inviting women to participate in 10Ks and half marathons in Sydney, Shanghai, Seoul, Mumbai, Los Angeles, and the vibrant Mexico City.
More than just races against the clock, each After Dark Tour event is a fusion of nightlife energy, the thrill of running, community spirit, local culture, and personal style. These events are carefully crafted to fuel the passions women athletes have for sport, meaningful connections, and shared experiences that create lasting memories. Every race weekend will be packed with enriching experiences, including opportunities to explore Nike’s latest products and styles, gain valuable insights from expert coaches, receive motivation and race day preparation services, utilize recovery zones, and celebrate achievements at exciting post-race gatherings.
Seema Simmons, VP of Global Women’s Running and Training, emphasizes the inclusive and empowering nature of the tour: “We’re creating a space where women runners feel genuinely welcome and empowered. The After Dark Tour is about so much more than just crossing a finish line; it’s about becoming part of a community that lifts you up and supports you, no matter where you are on your running journey. We’re inviting all women to come exactly as they are and discover the incredible strength within themselves and the powerful energy of our collective spirit.”
The After Dark Tour is designed to empower women to achieve their personal best and build lasting bonds through a comprehensive training journey that begins well before race day. This journey cultivates a deep love for running that extends far beyond the finish line, reflecting Nike’s enduring commitment to supporting women runners at every level. Nike is calling on women and their communities to seize their place at the starting line and immerse themselves in the ultimate girls’ weekend experience.
Participants can access official After Dark Tour training plans through the Nike Run Club App, featuring expert guidance from Nike Run Coach Diljeet Taylor. These specialized plans are designed to build endurance and confidence, preparing runners to tackle a 10K, half marathon, or both. The 10K plan is structured over six weeks, while the half marathon plan provides a comprehensive 12 weeks of instruction.
“Knowing that their coach believes in them is the best possible race day preparation for athletes,” says Taylor. “I am incredibly excited to be part of this journey, where I have the chance to motivate and train an entire community of runners who might not have initially considered a goal like this. It’s humbling and fulfilling to help them set and chase that goal and ultimately cross the finish line.”
Leading up to race day, the Nike Run Club App will serve as a vital tool for athletes to connect with friends and fellow runners through local and global experiences and challenges. The app now offers athletes localized tips before each run and enables them to share their real-time location with loved ones for added safety and connection. Nike is fully equipping athletes for their training journey and race day experience with the latest innovations in running footwear and apparel. Explore Nike’s purpose-built running essentials, designed to help women train and compete at their peak performance.
The After Dark Tour kicks off on April 12 in Sydney and culminates in Mexico City on June 21. Don’t miss the chance to be part of this extraordinary event. Learn more and register for the Mexico City race and other locations at afterdarktour.nike.com.
