The phrase “Hecho en México,” or “Made in Mexico,” is more than just a label; it’s a formal designation that signifies products originating from Mexico, helping consumers worldwide identify and differentiate them. Officially managed by the Mexican government through the Ministry of Economy, the “Hecho en México” trademark serves as a distinctive symbol of Mexican origin and quality.
To ensure proper and authorized use, the Mexican government grants licenses to select Authorized Certifying Entities within Mexico. These entities, acting as licensees themselves, are then empowered to issue individual licenses to Mexican businesses. This system allows companies that manufacture goods within Mexico to officially use the “Hecho en México” trademark on their products, adding a mark of authenticity and national pride.
However, obtaining a license to use this prestigious trademark isn’t automatic. Businesses must demonstrate that their products meet specific criteria proving their Mexican origin. These criteria are categorized into five distinct points, ensuring that the “Made in Mexico” claim is valid and verifiable. Products can qualify if they are:
- Wholly Obtained in Mexico: Meaning all aspects of the product’s creation, from raw materials to final production, occur entirely within Mexican borders.
- Entirely Produced in Mexico: Similar to the first point, this emphasizes complete production within Mexico, although it allows for the use of non-originating materials under certain conditions.
- Produced with Qualifying Materials under Free Trade Agreements: Leveraging Mexico’s international trade agreements, products can qualify if they are made using materials that are considered originating under these agreements.
- Elaborated from Non-Originating Materials with Tariff Shift: This more complex criterion applies when non-Mexican materials are used, but the manufacturing process in Mexico significantly transforms them, resulting in a product classified under a different tariff subheading than the original materials. This “tariff shift” signifies substantial Mexican production.
- Compliant with Authorized Mexican Value Content: Depending on the industry sector, products may qualify by meeting specific requirements for the amount of Mexican value added during their production. This criterion focuses on the economic contribution within Mexico.
Hecho en Mexico Trademark Use
Beyond meeting the origin criteria, applicants for the “Hecho en México” trademark must also demonstrate adherence to broader standards. The licensing procedure requires proof of compliance with criteria related to product quality, innovation, and design. Furthermore, businesses are assessed on their commitment to sustainability and labor inclusion, reflecting Mexico’s broader values and priorities.
Once licensed, strict guidelines govern the use of the “Hecho en México” trademark. It is primarily intended for use on product containers and packaging, clearly marking goods as “Made in Mexico” at the point of sale. Only when products lack containers or packaging can the trademark be applied directly to the product or on labels. Crucially, licensed users must maintain the trademark’s visual integrity; alterations to the proportions, composition, or arrangement of its text and logo are strictly prohibited.
In conclusion, the “Hecho en México” trademark is a valuable tool for Mexican manufacturers, offering a recognized symbol of origin and quality in the global marketplace. Obtaining a license involves a thorough process, ensuring that only genuinely Mexican products can carry this mark. Beyond the criteria outlined, further requirements and obligations exist, underscoring the commitment to maintaining the trademark’s integrity and value.
