Monterrey-based retailer Heb Mexico has been honored with the prestigious Top Sales Volume Small Chain Retailer award by Certified Angus Beef ® at their annual conference in Maui, Hawaii. This accolade, presented between September 26-28, acknowledges heb mexico‘s outstanding leadership in promoting product quality, effective marketing strategies, and achieving impressive sales figures. The event, celebrating the brand’s 40th anniversary, brought together industry leaders to explore innovative approaches to meet the growing consumer demand for high-quality, flavorful beef.
The heb mexico team enhanced their partnership with Certified Angus Beef ® by visiting the brand’s Culinary Center in Wooster, Ohio. This immersive experience allowed them to learn about new beef cutting techniques and brainstorm marketing opportunities for their stores. These efforts translated into impactful promotional campaigns, including eye-catching billboards and advertisements in popular Monterrey lifestyle magazines, significantly raising brand awareness within the region.
Furthermore, heb mexico actively promoted the Certified Angus Beef ® brand at key community events. Their participation in events like the Fajita and Burger Fest and the Grill Master competition provided valuable platforms to engage with consumers directly and highlight the premium quality of their meat selection. These initiatives successfully drew more attention to heb mexico‘s meat cases, solidifying their position as a leading retailer of high-quality beef in Mexico.
About Certified Angus Beef ®
Established in 1978, Certified Angus Beef ® is recognized as the original and premier brand of Angus beef. Founded by a collective of family ranchers, the brand was born from a commitment to deliver consistently superior taste and tenderness. Today, Certified Angus Beef ® remains dedicated to its founding principles, providing consumers worldwide with exceptional beef through a comprehensive network spanning family ranchers, retailers, and chefs. Each cut of Certified Angus Beef ® adheres to 10 stringent quality standards, making it a cut above USDA Choice and Prime, ensuring an unparalleled eating experience. Discover more at CertifiedAngusBeef.com and connect with the brand on social media platforms including Facebook, Twitter, Instagram, and LinkedIn.
In conclusion, the Top Sales Volume Small Chain Retailer award for heb mexico underscores their dedication to offering top-tier products and engaging in effective marketing, making them a standout retailer in the Mexican market and a valued partner of Certified Angus Beef ®.
