The beauty landscape in Mexico is buzzing with excitement as e.l.f. Cosmetics, the beloved brand known for its high-quality, affordable makeup, has officially launched at Sephora Mexico. This marks a significant milestone for e.l.f. Cosmetics as its first foray into Sephora stores globally, bringing its coveted “holy grail” products directly to Mexican beauty enthusiasts. Starting October 9, 2024, shoppers can discover the full e.l.f. experience both in Sephora Mexico stores and online, making premium beauty accessible to everyone.
This strategic partnership between e.l.f. Cosmetics and Sephora Mexico is set to redefine the beauty shopping experience in the region. For those seeking top-tier makeup without breaking the bank, the arrival of e.l.f. at Sephora Mexico is a game-changer. e.l.f. has built a strong reputation for offering e.l.f. clean, vegan, and cruelty-free products, certified by Leaping Bunny and PETA, alongside Fair Trade Certified ingredients. This commitment to ethical and high-quality beauty resonates strongly with today’s conscious consumers in Mexico and worldwide.
Jennie Laar, Senior Vice President, Chief Commercial Officer of e.l.f. Beauty, expressed enthusiasm about this expansion: “We heard our Mexican community loud and clear! Partnering with Sephora Mexico is a pivotal moment for us. Sephora’s expertise in showcasing exceptional brands and creating immersive shopping environments perfectly complements our mission to champion inclusivity and offer premium, yet affordable beauty solutions.”
For shoppers exploring Sephora Mexico, e.l.f. Cosmetics is introducing a curated selection of its most viral and sought-after “Holy Grail” products. Get ready to find these must-haves at Sephora Mexico locations this month:
- Power Grip Primer: As the #1 primer in the U.S., the Power Grip Primer is now available at Sephora Mexico. Its unique sticky gel formula ensures makeup stays put all day, providing a smooth, dewy base for any look. It’s a universal primer, ideal for all skin types and a staple for makeup lovers in Mexico.
- Power Grip Primer + 4% Niacinamide: Building on the original’s success, this version, now at Sephora Mexico, infuses brightening niacinamide for skincare benefits while maintaining the primer’s grip. It’s perfect for achieving a long-lasting look while addressing skin tone evenness.
- Power Grip Dewy Setting Spray: Set your makeup for lasting hydration and a dewy finish with this innovative bi-phase spray, now at Sephora Mexico. Formulated with aloe, hyaluronic acid, squalane, and green tea seed oil, it combines setting power with skincare nourishment.
- Halo Glow Liquid Filter: Achieve a radiant, soft-focus effect with this fan-favorite glow booster, now accessible at Sephora Mexico. Available in 11 versatile shades, it caters to a wide range of skin tones, delivering an enviable glow.
- Halo Glow Contour Beauty Wand, Highlight Beauty Wand, and Blush Beauty Wand: Master a sculpted, illuminated complexion with these cushion-tip wands, now part of the Sephora Mexico e.l.f. collection. These wands make contouring, highlighting, and adding blush effortless and blendable, perfect for creating professional-looking makeup at home.
- Glow Reviver Lip Oil: Treat your lips to a luscious, glossy color with this revitalizing lip oil, now at Sephora Mexico. The plush applicator and nourishing formula offer both comfort and stunning shine in seven shades.
- Lash XTNDR Mascara: Get the lash extension effect without the salon visit with this tubing mascara, now available at Sephora Mexico. Its buildable, smudge-resistant formula and tapered brush create extreme length and definition.
- Hydrating Camo Concealer: Conceal imperfections and dark circles with this high-pigment, hydrating concealer, now at Sephora Mexico. Its satin finish and oversized applicator make it a go-to for sculpting and highlighting.
This launch at Sephora Mexico means that accessing top-rated, on-trend makeup is easier than ever for Mexican consumers. e.l.f. Cosmetics is not only the number one favorite cosmetic brand among teens* but also ranks as the number two mass color brand in the U.S.**, proving its widespread appeal and quality. Now, Sephora Mexico shoppers can experience firsthand why e.l.f. Cosmetics is making waves in the beauty world.
Discover these incredible products and more at all Sephora Mexico stores and online at sephora.com.mx. Embrace the e.l.f. experience and elevate your beauty routine with accessible, high-performance makeup now within easy reach at Sephora Mexico.
*Source: Piper Sandler, 47th Semi-Annual Taking Stock with Teens Survey, Spring 2024
**Source: Nielsen xAOC latest 24 weeks ending 6/15/2024, color cosmetics category
