Formula 1 continues to captivate audiences across North America, and Espn Mexico is at the forefront of delivering all the high-speed action to passionate fans. The thrilling races of the 2024 season have not only broken viewership records in the United States but also underscore the growing fervor for F1, particularly within the vibrant Mexican fanbase.
The recent broadcast of the Formula 1 Mexico City Grand Prix on ABC in the US drew an impressive average audience of 1.4 million viewers, peaking at 1.6 million during the race. This remarkable figure marks the second-highest viewership on record for the race, nearly matching the record set the previous year. This consistent high viewership highlights the enduring appeal of the Mexico City Grand Prix and its significance in the Formula 1 calendar.
While these numbers reflect the US audience, they resonate strongly with the enthusiasm for Formula 1 in Mexico. ESPN Mexico plays a crucial role in bringing this excitement to Mexican viewers, offering comprehensive coverage of every Grand Prix, including the highly anticipated home race. The passion for motorsport in Mexico is undeniable, and the success of the Mexico City Grand Prix broadcast in the US hints at the even greater engagement within Mexico itself, where ESPN Mexico is a primary source for F1 content.
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The 2024 Formula 1 season is proving to be a blockbuster for viewership across ESPN platforms. Averaging 1.12 million viewers per race through 20 of the 24 races, the season is outperforming the full 2023 season average of 1.1 million. This upward trend is fueled by several factors, including increasingly competitive racing and strategic promotion by ESPN and ESPN Mexico to reach broader audiences.
Looking ahead, the Formula 1 season promises more thrilling races and opportunities for ESPN Mexico to further engage with its audience. The upcoming Sao Paulo Grand Prix in Brazil on November 3rd, broadcast on ESPN2 and ESPN+ in the US, and similarly available through ESPN platforms in Mexico, is eagerly anticipated. ESPN’s innovative approach, including the “F1 Kids” alternate telecast on ESPNU in the US, demonstrates their commitment to expanding F1’s reach and attracting new demographics, initiatives that likely resonate in the Mexican market as well through ESPN Mexico’s offerings.
Several key highlights from the 2024 season underscore this growing popularity:
- Record-Breaking Races: Five races this season – Miami, Monaco, Canada, British, and Italian – have already set event viewership records. This unprecedented streak of record-breaking races indicates a significant surge in interest in Formula 1.
- Miami Grand Prix Milestone: The Miami Grand Prix on ABC achieved a historic milestone, becoming the most-watched live telecast of a Formula 1 race in U.S. television history with an average of 3.1 million viewers. This landmark event demonstrates the potential of F1 to draw massive audiences.
- Consistent Year-Over-Year Growth: Nine races this season have shown year-over-year viewership gains compared to 2023, showcasing sustained growth and increasing engagement with Formula 1.
Remaining Races – 2024 Formula 1 World Championship Calendar
| Date | Location | Race Time (ET)* | Platform(s) |
|---|---|---|---|
| Nov. 3 | Brazil | 11:55 a.m. | ESPN2, ESPN+ |
| Nov. 24 | United States (Las Vegas) | 12:55 a.m. | ESPN, ESPN+ |
| Dec. 1 | Qatar | 10:55 a.m. | ESPN2 |
| Dec. 8 | Abu Dhabi | 7:55 a.m. | ESPN2, ESPN+ |
* all race day coverage also includes Grand Prix Sunday pre-race show. ESPN platforms also carry live coverage of all practice and qualifying sessions as well as F1 Sprint races and other pre and post-race programs.
As the Formula 1 season progresses, ESPN Mexico will continue to be a vital hub for Spanish-speaking fans, providing in-depth coverage, expert analysis, and a platform to celebrate the thrilling world of Formula 1. The soaring viewership figures are a testament to the growing global appeal of the sport and the crucial role ESPN Mexico plays in nurturing this passion within its dedicated audience.
