Finding authentic Mexican food near you? El Toro, a family-owned chain with 14 locations in the Dayton area, offers a delicious taste of Mexico. This local favorite started with a dream and has grown into a thriving business thanks to hard work, dedication, and a commitment to family.
From Strawberry Fields to Family Feast
El Toro’s story began in 1999 with Federico Munoz, a former strawberry picker who envisioned sharing his culture through authentic Mexican cuisine. Inspired by a relative’s restaurant and recognizing the scarcity of Mexican food in the US, Munoz embarked on a culinary journey. He honed his skills at El Matador in Virginia and El Ranchero in West Virginia, eventually becoming a part-owner of the latter.
A Family Affair: Building a Legacy Together
Munoz’s dream extended beyond cooking; he yearned for a family business that would unite his loved ones. He taught his children the restaurant trade, involving them as part-owners in a second El Ranchero location. However, as the family dispersed, they sought a venture that would keep them together. After searching across Ohio, Pennsylvania, Indiana, and Kentucky, they chose Springfield, Ohio, to plant their roots and open the first El Toro in 1999.
Reinvesting in Success: Expanding Across Dayton
El Toro’s success led to rapid expansion. In 2001, they opened a second location in Bellbrook, warmly embraced by the community. This success fueled further growth, with a third restaurant in Mason in 2002, later relocated to Beavercreek. Profits were consistently reinvested, enabling El Toro to flourish in Vandalia, Huber Heights, Dayton, Beavercreek, Springfield, Englewood, Springboro, and Centerville.
The Secret Ingredient: Community and Commitment
District manager Enrique Alvarez attributes El Toro’s success to strong customer relationships and continuous reinvestment. The Munoz family—five brothers and one sister—remains actively involved, with brothers Samuel, Adalberto, Juan, and Sergio playing prominent roles. Their dedication to the Dayton and Springfield communities has solidified El Toro’s place as a local dining staple.
A Taste of Mexico Awaits
El Toro’s journey exemplifies the American dream, showcasing the power of family, hard work, and a delicious recipe for success. With plans for continued expansion, driven by the same spirit that launched their first restaurant, El Toro promises to bring the taste of Mexico to even more communities. Looking for “Mexican Restaurants Near Me Open”? Look no further than El Toro.
