Azulik Resort in Tulum, Mexico, is known for its unique architecture and stunning ocean views. The resort’s iconic nests perched atop the restaurant roofs are particularly popular for sunset viewing. However, a recent experience reveals a surprising policy that restricts access to these prime spots for paying hotel guests.
Azulik welcomes new arrivals with a sunset cocktail in one of the nests. However, the experience can be less than idyllic. Upon arrival, guests may be escorted to a less desirable nest with obstructed views, such as overlooking a construction site instead of the ocean. Attempts to relocate to a larger, more scenic nest with a bar are often met with resistance. Security guards restrict access, stating these areas are reserved for “VIPs.”
The reality is far less exclusive. While hotel guests, paying upwards of a thousand dollars per night, are denied access, non-guests can purchase tickets for $50 to enjoy sunset cocktails in the premium nests for one hour. This policy creates a frustrating and confusing experience for hotel guests who expect access to the resort’s advertised amenities.
This pay-to-play system for prime sunset viewing locations raises questions about Azulik’s prioritization of revenue over guest satisfaction. While the resort undoubtedly offers a unique and visually stunning experience, this restrictive policy leaves a negative impression. The practice of charging exorbitant fees for basic amenities to already high-paying guests undermines the luxury experience Azulik aims to provide.
Ultimately, the question remains: is a breathtaking sunset at Azulik Resort Tulum Mexico worth the added cost and potential frustration for hotel guests? The answer, for many, may be a resounding no.
